[1] Modern schizophrenic entertainment, the most insidious growth, rhizomatic mold seeping through cracks taking any time it can get from those who use it. When we fuse entertainment’s acceleration with life, we are left with a process that cannot be receded.
Alienated misery compounds consumption to horrific heights. And pain begets pain, summoning necessary amusement. Your entertainment consumption masochistic since the start, unhealthy habits bleed and never clot.
Mobile technology brought the circus into your hand, and now the clowns leaped from your hand to stay in your head.
Subordinated to the spectacle, you follow habits without a cause, without a purpose, consuming for consumption’s sake, to sate a wound always festering not scabbing. This once extension of yourself amuses you to death. Entertainment gone mobile to stay up in the cloud, dripping down drops never not swallowed.
[2] Technological advances didn’t evolve along with bio-evolution. Outpaced by technocapital, entertainment soothes the failure of humanity’s inability to reach level-2. You’re not good enough. You’ll never be good enough.
The feeling of chasing a feeling. Scrolling and skipping until something scratches an unscratchable itch, an itch only the perfect soma-content can scratch. And once you do get something you spent mountainous atemporal minutes searching for, the animalistic shivers snarl for more.
[3] The concept of entertainment is an ideological one, a worldview through which content is shaped, adding palatability to the content it is incorporated into. Entertainment always occupies an ideological place within media structures. It then dominates and chokes out its incorportated other till only it is consumed. Save the best for first.
Entertainment acts as a dispositif, an apparatus that manifests in forms discoursal, institutional, and cultural without the need for a coherent strategy with identifiable actors (Foucault).
Agency? An outdated idea of what the masses are capable of. Agency traded itself away, entertainment showed it the door. Capitalist’s will sell you the noose to hang them with, and here we have undergone the same process. We desire our own repression.
Contemporary society is characterized as an ever-increasing consumer culture where consumption is increasingly central (Ritzer & Jurgenson); the extent of agency/choice should be understood as being dominated via the influences of negotiations between gratification and repression in said consumer society (Baudrillard); at the hands of economic-cultural elites who maintain monopolistic control over the media which serves the very dominant elite in privatized neoliberal society (Herman & Chomsky; Harvey).
Entertainment has the potentialities to promote then a passive engagement; an inactivity and mental subordination to the spectacle (Debord). Alienation through consuming entertainment as self-medication; viewing mass rising entertainment consumption as the consequence of the individual self-exploitation of a capitalist Burnout Society (Han).
[4] You’re never satisfied with your entertainment consumption, it is not a quantitative cup you can fill. Nor a subjective one, poor Barthes. Short-form content is the most prolific modern predator of your animalistic self, the primate brain you can’t turn off. Do you feel full after a certain amount of media consumption? You don’t feel full as much as you feel the wallowing weighing shame building up, the pit in your stomach consists of media meant to amuse. That shame is self-aware, perceiving your degeneracy. These stacked up waves of shame balance on eachother until you resign to stop the consumption. Only when shame overpowers the exploratory desire to consume more can the process stop, but not until the sickness has embedded inside you. Because no media you consume can be digested, it will stay, tumour-like, within your mind and your dreams, feeding your Id.
The slappable bandage that’s right there on your phone a tap away. The gateway drug to passivity and inactivity, casting you towards numbness and stasis. The audiac drills you, technological backshots to the nines.
[5] Entertainment consumption is now a process of self-harm. Radicalizing into a subconscious want to self-harm once that shame is made aware by the consumer. The human without that feeling of shame and consumption still intakes the negative effect, whether it is a shot-to-death attention span, or all the other multitude of ways which the medium massages you into the ideal user of YouTube Shorts, and/or its other harmful cousins.
No entertainment you consume can be digested into waste, it stays tumourlike. Keep gorging—your near future will resemble nothing human.
What would your mirror reflection look like if it showed your media body? Your digital presence is fed by your media diet. Your media mass index (MMI) will swerve higher than 25. You are obese on entertainment—pig-slopped to the nines.
The more you consume, the more you (want to) kill yourself. Maybe you should secure some SSRI’s! That way you can consume your serotonin enhancers to live your soma-numbed life in an even more numbed way. The solution to your cutting of your digital wrists is a painkiller, not putting down the knife.
There is no current alternative modernity to serve as an ailment to this. You can tell yourself to try to live an ascetic life, but apart from solitary confinement, no space will exist in the near future which will be devoid of stimulation. There is no life without stimulation, without entertainment. We have accelerated and will keep moving forward, creating the perfect entertainment. Media now is too powerful in its hyperstimulation of the uncontrollable animalisms of humanity. Push boredom and dullness down your throat. Make your liver disgusting enough so the data-harvesting algorithms pass by you and select a different livestock for slaughter/sale. But even the frailest goose is profitable for harvest. A goose who hung themself can also be sold, their body frozen for later delivery. Even if the margins of profit are lower than the other obese livestock which dominate the pesticide fields of industrially farmed lives. You can try to live a different life, but know that to the controlling hand who determines your fate, it does not matter. You will be reaped like the other animals no matter how contrarian you are.
[6] You descended into the entertainment trance. Let’s get rhizomatic. Schizoanalysis is needed.
This trance that only after, when you seek to notice what you just did, patting your pockets to confirm if your wallet and phone are still there, you realize something more intangible was taken. Something no wallet can buy back. This corrosive willing engagement with short-form content, it is self-inflicted suicide on a mental scale, time goes by, thoughts don’t come, and you willingly surrender your subconscious to the schizophrenic multimodal superstimulating content.
Entertainment consumption en masse turns the mind unconsensually rhizomatic, your brain now germinated in a multitutde of mental directions, they are charts mapping pure desire. Digested visual media rip through your brain, attacking your synapses and controlling your impulses. Say a quote you heard, repeat a phrase, imitate a visual action, become what your desire trail leads you to mimic.
What is a meme but something for you to digest and regurgitate? Vomit it out, show you’re in the know. Global intelligence assets and neoliberal corporations astroturf and artificially spread their own messages embedded in means with the aim of societal maniuplation. Entertainment is the vessel for things you can’t even trace. There’s no ingredient list and calorie count on the visual media you see.
The visual media that, thanks to algorithmic sorting, is not even sought out by you, but assorted and slopped to be dropped into your trough.
[7] Your psycho-sexual content arrived as modernity fell into bits.
Schizophrenic rewiring made you something new entirely. But not in the marxist way that was intended. No. You are piglike, you reaped what you sow(ed).
Let’s accelerate the process. Expect the final anastrophic entertainment’s arrival soon, which comes with a predetermined shipping time. It will satisfy your libidinal urges via the image of the mother. Madamme Psychosis comes from the future.
Tiktok is the closest tease of the final product to come. And not much time wil pass until it will be supplanted by a new medium, which will be faster and even more unrecognizable. It is already druglike in the consumptive trance that occurs with doomscrolling and mass engagement with it. It will be nothing human or similar to anything that came before it, the perfect entertainment. The Entertainment. The content doesn’t matter because it is the act of being entertained, the sensation, that is consumed. Perfect entertainment refers to its creation of a consistent stimulating sensation in the consumer. A sensation of pain medicated by more entertainment, which causes more pain. Your tuberculosis treatment is a pharmaceutically prescribed skinny cigarette. A crack pipe is coming next.
